Warning: Undefined variable $post_id in /var/www/vhosts/iadt.ie/dev.iadt.ie/wp-content/themes/iadt/single-course.php on line 28

DL805-Bachelor of Business [Hons] Digital Marketing
+ Sales

This one year honours, add on degree in Digital Marketing + Sales (60 credits) Level 8 programme offers students the opportunity to acquire excellent skills in digital marketing as well as sales and customer relationship management (CRM).

Springboard+

Springboard+ is co-funded by the Government of Ireland and the European Social Fund as part of the ESF programme for employability, inclusion and learning 2014-2020.

This course is no longer accepting applications for intake 2024/25.
Please register your interest in this course for September 2025 admissions here: Springboard+ Register Your Interest 2025

Hear from our graduates

What is Digital Marketing + Sales?

Research indicates there are significant opportunities in the work place for this skill set. All businesses require digital marketing as well as excellent sales and customer relationship management (CRM) staff. This programme provides knowledge, skills and competencies in this area and students will use real case scenarios to enhance their sales and CRM skills.
The programme offers a work placement or an industry based project is an accredited part of this programme.

The advent of COVID 19 has further reinforced how important it is for companies to engage in the online world. Central to commercial success is the capacity to market products and services online, engage with customers and support them through the online purchasing experience. Digital marketing differs from traditional marketing in that it allows companies to engage proactively and collaboratively with their consumers in real time. The Digital Marketer needs to understand the needs of their online consumer and develop online marketing strategies that will maximise the opportunities to engage with the marketplace.

What will I do?

This programme will provide learners with a clear overview of the role of Digital Marketing and Sales and its capabilities to deliver marketing objectives. It will give the student the opportunity to develop practical transferable digital marketing and sales skills. On completion of this programme graduates will have the knowledge, skills and competencies that will enable them to:

Manage complex customer relationships online and off line
Monitor, develop and respond to dynamic customer interactions
Develop an online marketing strategy
Develop sales and customer relationship management skills and use social medial tools to enhance these skills
Have the capability to build basic website using freely available online tools
Analyse consumer personas and develop appropriate communication strategies to engage the online consumer

What modules will I study?

This is a one year honours, add on degree in Digital Sales and Marketing. This programme will commence on September 2023: –
The modules covered in this programme are:

Web building (15 Credits)
Digital Marketing (15 Credits)
Digital Sales and Customer Relationship Management (CRM) (15 Credits)
Industry based project/placement (15 Credits)

All modules are 100% Continuous Assessment

This programme will provide learners with a clear overview of the role of digital marketing and its capabilities to deliver marketing objectives. It will give the student the opportunity to develop practical transferable digital marketing skills.

Future careers

Graduates of this programme will be equipped with skills to work in a variety of Digital Marketing and Sales Roles . These digital skills are sought after by most businesses today.

Warning: Undefined variable $departments_concat in /var/www/vhosts/iadt.ie/dev.iadt.ie/wp-content/themes/iadt/single-course.php on line 255

Requirements

Course Code DL805 - Level 8
Duration Part-Time | 1 Academic year

Start Date: 10/09/2024
End Date: 09/05/2025

Induction will take place on:
Tuesday 10th September (online) 6-8pm
Friday 13th September (in-person) 9am-5pm
Attendance is mandatory for the induction dates

Classes start week of 23rd September 2024
Monday evenings online: 6pm-9pm
Wednesday afternoons on-campus: 2pm-6pm

The Springboard Bootcamp will be held in-person on the following dates:
Saturday 2nd Nov 9am-4pm
Wednesday 6th Nov 2pm-6pm OR Friday 8th Nov 2pm-6pm
Saturday 9th Nov 9am-4pm
Places 19
Portfolio No
Min Entry Requirements 180 credits and an overall GPA of 2.0 or higher in an ordinary degree (level 7). Candidates who do not meet this requirement but who can demonstrate equivalency through work experience must complete the IADT RPL (recognition or prior learning) process.
Fees FREE or 10% Contribution Fee (if applicable): €400*
The contribution fee is non-refundable once the course has commenced.
*see Springboardcourses.ie for further information
Delivery Blended
Application Deadline30/08/2024
Apply via www.springboardcourses.ie

Phone	+353 1 239 4000
Email	info@iadt.ieCopied to clipboard
Follow
	Institute of Art, Design + Technology Kill Avenue, Dún Laoghaire Co. Dublin, Ireland, A96 KH79
	Copyright + Disclaimer Privacy Policy Cookie Policy Cookie Settings

DL805-Bachelor of Business [Hons] Digital Marketing + Sales